Est. 1994
Selected work / 004← Index
Wellness Warehouse
Retail — Wellbeing2020 onwards
001 — Brief
Known for a principled approach to its products, Wellness Warehouse was strong in Cape Town but planning national expansion. They came to ITI to conceptualise the store of the future.
After redefining the Brand DNA, ITI designed a physical environment that could express it, then aligned the whole brand from identity to own-brand packaging and ongoing campaigns. The studio launched the Journey to Wellness campaign and has produced each seasonal iteration since, always balancing the pragmatic needs of retail with deeper human truths around wellbeing.
002 — Applied disciplines
Trend research, Brand DNA, identity update, store design, CX design, house brand packaging, in-store collateral, seasonal campaigns, rewards programme.
003 — Testimonial
"ITI excelled in redefining and communicating our brand identity during a pivotal period, from local niche retailer to recognised national leader. I have always felt a genuine alignment with our brand and values, and that really matters to us."
Simon Alston. Wellness Warehouse Director, Maia Group CEO.
