Est. 1994
Selected work / 005← Index
Tomy Takkies
Fashion — Footwear2023 onwards
001 — Brief
Tomy Takkies is a brand many remember fondly. Part of the Bata stable, it carried real legacy in South Africa but had lost a modern shopper. ITI came on board to revive it.
As always, the work started with the strategic foundation. Leaning into the heritage was the key to the creative, making the brand relevant for a new generation rather than forcing it to be something it is not. The team built a fresh, contemporary expression and rolled out a new ecommerce site and a campaign to reintroduce the footwear countrywide. Bata then handed ITI two more legacy brands, Comfit and Power.
002 — Applied disciplines
Brand strategy, campaign, social strategy and content, influencer marketing, web design, mailers, print and digital out of home.
003 — Testimonial
"From the outset it was evident that ITI understood our vision and objectives, consistently delivering innovative solutions that propelled Bata SA onto the global stage. I have come to view ITI not as a supplier but as a valued member of our team."
Nombuso Ncapai. Marketing Manager.
