Mr Price Sport

Mr Price Sport makes an active life accessible across South Africa. Alongside ongoing communication, ITI develops the strategic activations and campaigns built around events and partnerships.

The brand-strong approach is the key. It keeps Mr Price Sport showing up compellingly in a cluttered field, building equity and affinity. A defining moment in the calendar is the Comrades Marathon, where the brand is the official technical apparel partner. The Everlast collaboration is another example: drawing on the boxing brand's heritage and the client's relevance, communicating exclusivity and product benefit.