Cafe Society New York

Cafe Society New York is a premium women's millinery business in the United States. The founder wanted a brand built around hand-made Ecuadorian hats with a modern sensibility. With a name and a vision in place, she approached ITI to make it real.

The project began with the Brand DNA, then the identity, informed by global best practice. ITI defined the style language, conceptualised the packaging and developed the ecommerce site, capturing a distinctive tone. This foundational work is crucial in a founder-led venture, giving the brand robust guidelines to hold its direction as it grows.