Sheet Street
Sheet Street is known for a strong value offering. Following shifts in the market and customer sentiment, ITI discerned a need to clearly define the business's overall positioning, for the audience and for the internal teams alike.
The team ran a strategic project alongside the campaign development to articulate Sheet Street's promises beyond price, and to keep it distinct from its sister brand in the same category. They defined what sets it apart, most critically the depth of its colour offering, and found a unique expression of its South Africanness. The communication pillars have since been taken up across the whole business.
Brand strategy, trend analysis, seasonal concepts and creative direction, shoot co-ordination and art direction, campaigns, in-store signage, monthly windows, social and web content, product packaging.
"ITI is part of the family. There is no other way to put it. They have held our hand through important launches and guided us when we needed it most. We always feel that our vision and mission are shared and understood."
