Maia Group

The Maia Group brings together a range of well-known South African retail and product brands. ITI has been on a collaborative journey across the stable and the overall organisational entity.

At a group level, ITI developed an identity grounded in the brand's current reality but supportive of its ambitions. Each engagement was tailored to the brand's growth stage, from DNA articulation to identity, web and packaging. Guiding development across a whole family of brands is a rare privilege, and it lets the common thread hold across every touchpoint while each business keeps its own positioning.