Cox Yeats

Cox Yeats is an award-winning law firm founded in Durban in 1964, long known for punching above its weight. The partners first came to ITI in 2010 to redesign an identity that better reflected their stature and spirit.

In the first phase ITI defined the firm's Brand DNA and reimagined the identity, drawing on the founding story and a strong focus on independence to create something more human-centric. A decade on, with new offices and a younger generation of partners, the firm returned to move beyond its mid-sized, Durban-centric image. ITI updated the DNA and vision, redesigned the identity, built the communication strategy and shaped an office interior, completed by a positioning film.