Enkay

Jaipur Living is one of the largest distributors of rugs and homeware in the United States. Moving into direct-to-consumer with a hand-made, digital-first offering, they had a model and an idea but no brand. They came to ITI to build it from nothing.

The work started with a simple truth. You cannot sell an artisan-made, deeply tactile product without telling its story credibly. The business empowers a network of more than forty thousand artisans in India. Carrying that heritage with a soulful, contemporary feeling was the key to the launch. ITI defined the DNA, named the brand, designed the identity and packaging, and shaped the launch campaign and photography. The studio has shaped the communication ever since.