We work with a holistic brand development model that encompasses a deep understanding of brands, their world and customers. Depending on our client’s needs, we are able to partner with them on a journey through any or all of the following elements.
At the core of our business is a focus on understanding the forces that are shaping our world.
Macro Trends
We survey the global landscape and distil the key trends into a Macro overview in the form of our annual Trend Review.
Focussed Trend Research
We conduct sector-specific research to compile trend reports on an individual project basis.
We share trend research in keynote talks and other commissioned sessions. Get in touch to book a talk or get more info.
We have a deep understanding of the relationship between brands, customers and their world.
Brand DNAs
A brand’s DNA captures its essence and ensures that all of its expressions are consistent, authentic and meaningful. Through our co-creation process we work with clients to uncover and articulate their DNA, both for new and established brands.
Brand Positioning
We help clients to understand the interface between their customers, their worlds and their business through market and competitor best practice research and customer insights.
Brand Identity and Management
We develop brands’ visual identities (usually, but not always, as the next step of the DNA process) and then ensure their consistent expression through the use of brand management tools and processes.
Building on our trend and brand work we are able to help clients express themselves across multiple touchpoints.
3D Environment
We bring brands to life in a very real way by defining and then creating the 3D environmental expression of their DNA. This includes projects like store design, customer experience and office design as well as showrooms and trade fair stands.
Product Development
Combining customer insight, trend knowledge and brand understanding we assist our customers with product strategy, range, assortment and design.
By truly understanding what makes a brand (and its customers) tick, we are able to craft authentic, relevant brand communication across all media from print and film to digital and more.
Marketing Strategy and Planning
Before you know what you want to say, you have to work out where and how to say it. With this in mind we create marketing communication strategies for clients to provide a solid framework for all brand messages.
Communication and Advertising Campaigns
With all of these other factors in mind, we craft powerful marketing and communication campaigns for our clients to help them reach their target audience and make an impact where it matters most.
Now that you’ve found out more about who we are and what we do, the question is this: how could we help you activate the potential of your brand? Whether you have a clear picture of what you need done, or just feel like starting the conversation, get in touch with us using any of the details below – we’d love to hear from you.
international trend institute
